Class:
BMBA 640 Managerial Communication
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About
BMBA 640 Managerial Communication
Studies consistently report the importance of communication to business success, and managers frequently correlate communications proficiency with career satisfaction and progress. This course builds that ability so central to managers as they pursue goals and objectives. Students target business situations related to their own interests, and direct practical tools toward advancing them.
Strategic communication is learned as a foundational management competence instrumental in heightening performance. It is applied to key managerial arena including career building, coaching, crises, diversity/multi-culture, ethical communication, giving feedback, good vs. bad news, impression management, informing vs. persuading, interpersonal communication, media relations, teamwork, and written and oral presentation.
The course is carefully constructed to build knowledge, skill, perception, and comfort important to student accomplishment in this and future classes, and as practitioners in the workplace. It is a core graduate level course; proficiency in elements of style (grammar, punctuation, spelling, and formatting) and expression are expected. The course syllabus and Study Guide are designed as resources to support your progress throughout.
COURSE OBJECTIVES
This course aims to impart professional levels of workplace communication ability in MBA students. The successful student will develop core managerial strengths: the ability to develop, deliver, assess, and respond to messages that engage, inform, and persuade individuals and groups. In doing so, the student will:
· Understand that managerial communication is a multi-faceted, audience-conscious, strategic workplace tool.
· Gain practical communication skills essential to contemporary workplace effectiveness.
· Acquire the judgment, creativity, analytic ability, confidence, and interpersonal skill to communicate effectively, efficiently, and ethically.
· Apply communication techniques to solve business problems and create opportunities.
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